How to use SEO Campaign & Keywords?
To learn more about SEO campaigns in general, how Google analyse it, or build a campaign URL please take a look at these links:
You can also click on the blue help button next to SEO Campaign in Settings tab for more information.
Step by Step guide:
From Settings tab select SEO option
Source and Medium fields are required.
Other fields: Optional.
Source: To Identify the advertiser, site, publication, etc. that is sending traffic to your website, example:
google.com, newsletter4, billboard
Medium: The advertising or marketing medium, example:
cpc, banner, email newsletter
Campaign: The individual campaign name, example:
summer-sale, your slogan or a promo code.
Term: your website keywords, example:
keto diet, erp systemIdentify paid search keywords or backlinks
Content: Used in real SEO campaigns to differentiate similar content, for example: two links within the same ad, or a button and links
you can trype something like: cta_get_offer, cta_blue_button.
How these parameters will appear in Google Analytics?
If you sent a job with these SEO settings (refer to the figure above) you will see results like this in Google Analytics:
Source and Meduim:
[ 19 Out of 23 Found Helpful ]