How to use SEO Campaign & Keywords?

To learn more about SEO campaigns in general, how Google analyse it, or build a campaign URL please take a look at these links:

Collect campaign data with custom URLs

Campaign URL Builder

You can also click on the blue help button next to SEO Campaign in Settings tab for more information.

Step by Step guide:

From Settings tab select SEO option

Source and Medium fields are required.

Other fields: Optional.

Source: To Identify the advertiser, site, publication, etc. that is sending traffic to your website, example:

google.com, newsletter4, billboard

Medium: The advertising or marketing medium, example:

cpc, banner, email newsletter

Campaign: The individual campaign name, example:

summer-sale, your slogan or a promo code.

Term: your website keywords, example:

keto diet, erp systemIdentify paid search keywords or backlinks

Content: Used in real SEO campaigns to differentiate similar content, for example: two links within the same ad, or a button and links

you can trype something like: cta_get_offer, cta_blue_button.

How these parameters will appear in Google Analytics?

If you sent a job with these SEO settings (refer to the figure above) you will see results like this in Google Analytics:

Source and Meduim:

Keywords:

As you can see here, keywords appear in a short time in Google Analytics but it will take more time to appear in Google Search Console (GSC)

To remove any confusion about how WT works with Google Analytics and GSC please read this article.